Keywords are not created equal
It pays to research the keywords you intend to use in your online content. Effective keywords can change by location, by industry and even based on the time of year. For a recent legal firm’s website...
View ArticleLink yourself to keywords
Some onsite SEO can be a simple matter of finding opportunities that you’ve overlooked in the past. For blogs, and WordPress blogs in particular, one of those often-missed opportunities is optimizing...
View ArticleInstalling Google Analytics on WordPress
Metrics are the often-overlooked part of managing a website, but knowing who is visiting the site, where they are reaching the site from and what they are clicking on when they reach the site are the...
View ArticleMeta Description Tag Tips
Consider ad copy that’s full of hyperbole such as “this is the greatest cat bath ever” or “you won’t believe your eyes”. Most people see such claims as marketing excess and pass them over. Search...
View Article10 Blogging New Year’s Resolutions for 2015
Now that the big ball has fallen in Times Square and polar bears around the globe have plunged bravely into icy waters, it’s time to make resolutions for the upcoming year in an effort to do better at...
View ArticleIncrease your LinkedIn profile views by 425%? Really?
A lot of people think LinkedIn is just about recruitment and job searches. The truth is, LinkedIn is a more powerful leads engine than you might think, particularly for professionals in BtoB...
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